INTERNATIONAL RESEARCH JOURNAL OF HUMANITIES,
ENGINEERING & PHARMACEUTICAL SCIENCES

Shefali Jain

University of Rajasthan,Jaipur

With the coming of unrivalled web advances more current roads for connecting with target gathering of people have developed. Advanced advertising today has turned into a fundamental piece of each business independent of its size and sort. The expanding fame of more advance smart phones and hand held gadgets has prompted an expansion in the time customers spend on online hunt and buys. The need for digital marketing has been felt like never before in hospitality industry wherein customers have instant access to all kind of information i.e. latest offers, best prices, comparative analysis etc. According to IAMAI internet business report 2016, the advanced trade advertise is assessed to touch Rs. 2, 20,330 crores by end of Dec 2017. The market has grown at the rate of 30% from Dec 2011 to Dec 2016. However, online travel & tourism industry has continued to lead this market with 56% share. The present E-Marketing assumes urgent part in the reaching each business concern and accommodation industry isn't separated. This paper is aimed to assess the suitability of travel websites and the consequential effect of digitizing the hotel industry, on nation's economy.