INTERNATIONAL RESEARCH JOURNAL OF HUMANITIES,
ENGINEERING & PHARMACEUTICAL SCIENCES

Shivam Gupta & Dr. Charu Bisaria

Amity University

The Paint Industry in India is greatly driven by various factors such as rapid growth in the urbanization, rise in disposable incomes of people, growing infrastructure, high increase in the tendency of people to spend extravagantly, emergence of the middle class, and growing young population who are inclined towards leading a lavish lifestyle. The Paint Industry is divided into the organized and unorganized sector. The paper attempts to explore Corporate Social Responsibility (CSR) practices in the context of Indian Paint industry. Here Indian Paint companies (organized sector) have been selected to understand their CSR practices. The methodology includes data from internet etc. to understand their CSR practices. The paper concludes that CSR is gaining more and more importance day by day which always has positive impacts in their business processes