|Title||NEWS AS COMPROMISE!- THE INDIAN NEWS MEDIA AND THE EVOLVING TREND OF PAID NEWS|
|Authors||Dr. Sony Jalarajan Raj*, Rohini Sreekumar, & Nithin Kalorth|
|Affiliation||*St. Thomas University, Miami, Florida, USA, Monash University, Sunway Campus, Malaysia ,Mahatma Gandhi University, Kerala, India|
Indiaâ€™s media market has emerged in recent years as one of the most competitive and profitable in the world global scenario. However despite the nationâ€™s status as the worldâ€™s largest democracy, Indiaâ€™s news media have been criticized for their emphasis on entertainment values at the expense of critical, pro-social, and investigative forms of journalism. A related development has been the increasing influence of political parties in the news content development, a practice which is named â€˜paid newsâ€™, an Indian version of â€˜manufacturing of consentâ€™. This controversy came to the fore during the (April-May, 2009) Indian parliamentary elections when numerous overtly favorable articles and news reports emerged in the Indian media that contained no disclosure of the monetary transactions that facilitated their publication/broadcast. This development poses serious threats to the continued advancement of a vibrant Indian mediated public sphere, and instead represents a deliberate attempt to manufacture popular consensus. This article details these unethical news practices in Indian news media and argues that this form of contemporary Indian journalism is a violation of the core values of the profession and their relation to the democratic process. This research paper is a qualitative work relying mainly on textual and content analysis, which include analysis of interviews, newspaper articles and paid news contents.